In 2008 (during the lead-up to the Beijing Olympics) Unicef China released a photo campaign called Invisible Children featuring work by Kevin Lee, Haohui Zhou, and Bin Liu. MAyModernMet.com writes ”Just because you can’t see it, does that mean it isn’t there? The boy sitting on a set of stone steps…is painted so meticulously that one might have to do a double-take to truly appreciate what it is they are seeing. They may even stumble and trip on him or walk right past without giving him any notice, if not for the sign ‘Don’t ignore me.’ Underneath is a message highlighting the plight of over 1.5 million underprivileged children in China.”